alt

Who We Are

Foothold Cymru is a social justice charity that empowers communities and individuals to achieve real change. We are united by a common vision: creating resilient communities where everyone has a decent standard of living.

Our Approach

Social justice is at the heart of everything we do. We design our services with communities, ensuring that those most affected are active participants in creating sustainable change.

Our Vision and Values

Our vision is of a Wales, free from poverty with social, economic and environmental justice for all; where people thrive and not just survive and enjoy a decent standard of living.

 

Our Mission

To support people to address the causes and consequences of poverty and inequality, through designing our services with, not for, individuals and communities, most affected by these issues.

 

Venn Diagram

Live and Thrive

"Live & Thrive" is our commitment to ensuring that everyone has equal access to essential services that enhance their overall well-being. We firmly believe that no one should encounter obstacles when striving for a healthy, dignified, and empowered life.

Learn and Grow

"Learn and Grow" is our commitment to providing practical support for individuals across all age groups to access learning opportunities, dismantling barriers to lifelong learning.

Protect and Sustain

"Protect & Sustain" is our pledge to champion environmental justice and sustainability. We accomplish this by dismantling obstacles to community engagement, promoting a mindset that views waste as a valuable resource, and nurturing green spaces for the benefit of all.

Our impact

1991

The year established as a not for profit organisation.

250,000 +

The number of people we've supported.

£8.50

For every £1 invested in Foothold Cymru we have generated £8.50 in added value.

10,000 +

The number of people who we have supported to move closer or into employment.

3000 +

The number of employers and businesses who have supported our work.

Impact Report

Download

Our Values

Inclusive

Everyone has a contribution to make regardless of visible and invisible differences. We are open to everyone and embrace diversity.

Enthusiastic and Committed

We believe that everyone should have the opportunity to realise their potential.  To thrive not just survive.

Fair

 We treat everyone with respect, dignity, kindness, empathy and compassion.

Responsible

We safeguard and protect the planet for our children and grandchildren.

Continually Learning

Our work is driven by people and communities with lived experience.

Accountable

We are honest, transparent and open at all levels of our work.

Our People

At Foothold Cymru, our strength lies in our people. Our dedicated team works tirelessly to support and nurture communities, ensuring that every person can fulfil their potential. But we're not alone in this journey. Our incredible volunteers play a vital role, making it all possible.

 

Guiding our mission is a diverse Board of Trustees, bringing a wealth of expertise from various fields, including community development, the environment, education, the law, finance, and the voluntary sector. Local people also bring local knowledge and lived experience.  Together what sets our trustees apart is their deep connection and commitment to the very communities we serve, right here in West Wales.

 

Together, we are Foothold Cymru, and together, we are making a difference. Join us in our work for social justice and vibrant, thriving communities.

Our Trustees

Fred St. John Roberts - Chair of the Board

Fred St. John Roberts is Chair of the Board. Fred has 40 years' experience as an accountant, being the Managing Partner of a long-established accountancy practice in Carmarthenshire.

 

He is hugely experienced in dealing with all sizes of businesses, acting as statutory auditor for charities and commercial organisations, and advising on strategy and financial compliance.

 

Additionally, he is the Chair of Governors for a local comprehensive school. He brings to Foothold Cymru a wealth of experience in managing finance and risk, and a broad understanding of charity law and compliance.

Dr. Michael Goodfellow-Smith

Mike's expertise in environmental solutions, energy, engineering, and climate change from both an academic and practical background is a valuable addition to the Foothold Cymru Board.

 

As a lecturer at the University of Wales Trinity St David's and Director at Quest for Future Solutions, Mike is eager to contribute his knowledge of practical environmental solutions to Foothold Cymru and the community it serves. Having relocated to West Wales recently, he looks forward to supporting his new community with his experience.

Derith Powell

Derith Powell MBE has over 35 years’ experience in working with communities on social justice issues and in tackling poverty. She has worked in the voluntary sector in Wales from grassroots level through to operational, managerial and strategic roles.

 

Derith was Chief Executive of Community Development Cymru and before that Director of Lifelong Learning at Amman Valley Enterprise, a community anchor organisation. She holds a range of voluntary advisory and Board roles, including being a member of the UK Steering Group for Community Development National Occupational Standards.

James Lewis

Described as a Social Entrepreneur, humanitarian and broadcaster, James has a formidable list of achievements that have been built up from over 30 years experience in the third sector. Coming from a senior commercial background he changed career paths when his young son died from a rare form of cancer. Since then, he has set up national non-profits in both the UK and US and in 2002 was the recipient of the ‘ Leading The Way ‘ award from the CBI. He was a founding member of ACEVO.

 

During his career James has advised Governments on a variety of innovative ‘people centred’ health and social services that he has then implemented throughout the UK. His work as advisor to the Walt Disney Company assisted in the formation of the companies Pan European community care programme at the Disneyland Paris Resort. A Lloyd’s of London insurance syndicate exists because of his dogged perseverance to ensure that the potential repatriation costs of terminally ill individuals would be adequately covered when travelling abroad, particularly to North America. On that continent he also established ‘home from home ‘facilities for all UK families visiting Florida. All of this work led him to be the subject of an ITV documentary called ‘Smoothing the Stone’ a phrase that James uses when speaking about grief.

 

During his time in the sector, James has pretty much done it all and seen it all. He has the dubious honour as Chair of Age Concern in London of overseeing the most number of employment tribunals in any 12 month period for that charity and at the same time saved the career of a member of the cabinet!

 

Whilst he could have had a successful career in broadcasting James has always remained true to the soul music that he loves. The founding presenter of the UK Soul Chart his own shows have been syndicated to over 33 stations in over 3 continents and yes Michael Buble did actually teach him how to drink coffee properly!

 

Continually looking for new social challenges he has founded the charity Action For Elders, now in it’s 10th year to challenge the way we think of ageing in our society and tackle the single largest cause of human suffering.

 

Still married to the same woman for over 42 years and counting..... he now presides over a family of 5 children and 3 grandchildren near the beaches of the Gower Coast in South Wales where he is also writing a book tentatively titled ‘ For the earth is hollow but I have touched the sky’

Peter Freeman

Peter Freeman is a Community Councillor for Burry Port and Pembrey Council. Prior to that he held a senior position with Los Angeles Metro.

 

With a broad range of expertise covering logistics and emergency response, Foothold Cymru makes use of his skills in Personnel Management, Logistics and Health and Safety. 

 

He is also a fluent Welsh speaker and acts as our expert on Welsh language issues.

Paolo Piana

Paolo Piana spent most of his early career in retail and business management. Since relocating to Llanelli in 2007 he has had several roles working in the Third Sector.

 

Paolo has a wide network of links in the community and is the lead for a number of community organisations regionally and locally.

 

He is a strong believer that everybody has the right to fulfil their own potential and is a dedicated champion of Equality, Diversity, and Inclusion.

Katherine Thomas

Kath has volunteered in our Village Store for several years now, making sure that all our shoppers feel comfortable and welcomed.

 

Due to Kath’s dedication and understanding of the charity's work, she was invited to join our Board of Trustees. Since becoming a board member, Kath has shared valuable insights from her volunteer experience, shedding light on the needs and priorities of those we support.

 

As well as juggling busy family life, Kath is also a member of LAMAS (Llanelli Autism Mams Association), a community support and friendship group for parents and carers of young people who are neurodivergent or have sensory differences in Carmarthenshire and West Wales.

Jess Rees

After accessing some of our support services, Jess decided she wanted to give back to Foothold Cymru by volunteering. Since then, she has contributed her time and energy across various areas of the organisation, with a special focus on our Village Store, where she always provides a warm welcome to both new and returning shoppers.

 

 

Thanks to Jess’s dedication and insight, she was invited to join our Board of Trustees. In this role, she offers a valuable and honest perspective on the challenges faced by those who use our services.

 

 

Jess is also the founder of LAMAS (Llanelli Autism Mams Association), a community support and friendship group for parents and carers of young people who are neurodivergent or have sensory differences in Carmarthenshire and West Wales.

Our Team

Mike Theodoulou - Chief Executive

Mike's career has been split almost equally between the private sector and the not for profit sector, with a short period in the public sector thrown in.

 

In the private sector he has worked for stock brokers in the city, led a construction and development company in London and the South East, founded and run a specialist Housing Consultancy, and was an equity partner in Quality St Ltd – one of the first private sector landlords to work in partnership with Local Authorities across the UK.

 

In the not for profit sector, he was the youngest Director of Housing in London (for Circle 33 Housing Trust at the age of 24), then became Deputy CEO of Community Housing Association and later led PCHA (Paddington Churches Housing Association, now Genesis Housing) through a period of expansion and innovative solutions to homelessness.

 

More recently he developed the Foothold Group into one of the largest social enterprises in West Wales. He has sat on a number of committees including the Objective One PMC and Business Connect Wales, and chaired the partnership Board that set up Finance Wales, the Welsh Development Bank. He was the founding Chair of Chamber Wales, the umbrella body for small Welsh businesses. He was for eight years on the Big Lottery Fund Committee for Wales and represented Wales on the UK Funding Committee. He is currently chair of One Voice Wales and the Chair at Shelter Cymru.  He brings to Foothold Cymru strategic management, a deep understanding of the business, public and third sectors, together with expertise in marketing and communication.

Janice Morgan - Deputy Chief Executive

Janice Morgan has worked for Foothold Cymru for over twenty years. Before taking on the role of Deptuy Chief Executive, she was Director of Business Development, leveraging in substantial investment to tackle social injustice within West Wales.

 

She has over 20 years’ experience in working with communities on social justice issues and in tackling poverty. She has worked in various capacities within the not for profit sector, from a grass roots level, to project managing, through to operational and strategic roles.

 

Janice has a first degree in Business Administration and a MA in Professional Practice. Janice brings to Foothold Cymru experience in line management, designing and delivering large grant-funded projects, bid writing, managing people, and health and safety.

Alison Llewelyn - Project Officer

Alison previously worked in the education sector before joining Foothold Cymru in 2025. 

 

She has a background in teaching and professional services and has an MA in Communications, Media Practice and Public Relations and PCET and a Professional Certificate in Education & Training.

 

Outside work, Alison enjoys spending time with her family and friends and going out for long walks.

Anneli Davies - Project Officer

Anneli Davies has returned to work with Foothold Cymru in 2025 after spending a few years working within the private sector.  Anneli is passionate about working with adults, young people and children, supporting them to break down barriers and achieve their goals.

 

Anneli has served in the Army Reserves for 29 years and still serves in 157Regt RLC.  

 

In her spare time, Anneli enjoys crafting, is often found out walking with her dog however her biggest passion is travelling.

Annette James - Project Officer

Annette has a background in working in childcare and also in retail for many years. She joined Foothold in 2025 and brings her compassion for people into all elements of her working day.

 

She has lived in and around Llanelli for most of her life and is a fluent Welsh speaker.


Annette loves trying new arts and crafts and adores crochet.

Candace Brown - Project Officer

Candace joined Foothold Cymru in September 2025, drawn by her passion to support young people. She is an experienced environmental and evaluation consultant and founder of Browne Consultancy Services, established in 2010 after a decade with the Welsh Government managing agri-environment schemes in Carmarthenshire. 

 

Candace’s qualifications include a BSc in Applied Biology, a MSc in Environmental Biology, and a Postgraduate Diploma in Human Nutrition. She is a registered member of the UK Evaluation Society and Better Evaluation UK and has completed extensive professional development in evaluation methods and research.

 

Candaces interests include permaculture design, travel, food and cooking; she is currently learning Italian.

Charlotte Harverson - Project Officer

Charlotte has worked within the events and project management sector for 15 years before joining Foothold Cymru in 2023. She brings her passion for creating memorable events to all the projects she works on as well as her keen attention to detail.

 

Charlotte has a chartered post-grad in Events Management, Marketing & Communication as well as a BA 2.1 in Politics and International Relations.

 

Outside of work Charlotte has a keen interest in writing and reading, as well as growing veggies in her garden!

Emily Wells - Fundraising & Marketing Manager

Prior to moving to West Wales, Emily lived and worked in London, managing corporate events in the heritage and arts sector for organisations such as The Imperial War Museum, Royal Academy of Arts, and The Museum of London. Since relocating to Wales, she has built over 10 years’ experience across the charity, health, and community sectors in marketing, fundraising, and project development.

 

Emily is passionate about creating engaging content, building meaningful partnerships, and fundraising to make a real difference. She enjoys using digital tools to bring projects and services to life, and thrives on delivering initiatives that inspire and connect people.

 

For Emily, it has always been important to work for organisations that drive positive change. She believes that positive changes in small communities can create a ripple effect that reaches far beyond, impacting the wider community and the world. 

Emma Morgan - Project Officer

Emma has worked for Foothold Cymru since 2021. Prior to joining she worked in professional theatre as a dancer and actor before moving into independent radio advertising in London. More recently, Emma ran her own business as a Massage Therapist/Reflexologist for 20 Years. She is married with 3 adult daughters.

 

Emma draws on her many and varied life skills and lived experiences to bring empathy and understanding to all her work within Foothold Cymru.  She is passionate about working within her community to support and bring a sense of wellbeing.

 

Emma loves arts and crafts, gardening and looking after her houseful of pets!

Helen Evans - Project Officer

Throughout Helen's career she has worked in both the public and private sectors as a management accountant before joining Foothold Cymru in 2005 initially.


After many years supporting businesses across South West Wales and managing a number of projects in the third sector, Helen retired to focus on family and volunteering.


However, after the COVID pandemic she felt a renewed need to help and support the community and returned to work for Foothold Cymru. Helen has since worked on a variety of projects, relishing the opportunity to gain more knowledge and new qualifications. Not only does this benefit those she helps but also proves to her grandchildren that you are never too old to learn!

John- Paul Wilkinson - Maintenance and Groundsman

John-Paul worked as a security guard before joined Foothold Cymru over 18 years ago.


 
Originally joining via a four-month placement scheme, John-Paul then came on board permanently and provides pivotal support to the organisation. From ground and building maintenance, painting and repair works and odd-job handyman services. 


 
Outside of the office, John-Paul has six grandchildren and is a keen woodworker. He often uses his wood working skills to make custom items for his grandchildren.

Jon Morgan - Porth Gwyrdd Project Manager

Jon has a background in project and production management in both the Entertainment industry and higher education and these roles have taken him all over the world. He has recently re-joined Foothold Cymru having worked with the organisation in the past on a number of food related projects.

 

He is a fully qualified Lecturer and has a Masters Degree in Professional Development, Education and Training.

 

His interests include live music, theatre, travel and cooking.

Kelly Tomlinson - Head of Operations

Kelly has been working for Foothold Cymru since 2021. Before then she has worked in various roles, primarily based around young people including areas such as domestic abuse, mental health and human trafficking.

 

Kelly has a BSc in Psychology with American Studies and a MA in Youth and Community Work, she is currently completing Entry Level Welsh!

 

Beyond work, Kelly is a Christian and actively involved in her church and community through several Trustee roles and she also owns a "dramatic giraffe" called Rosie.

Lucy Leach - Project Officer

Lucy has been working with Foothold Cymru for 12 years and in the third sector for over 20 years across an array of projects. 

 

Lucy is happiest when she is in the kitchen or in the garden – her mantra is: "I like to grow, cook and eat. I like to teach others how to cook and especially enjoy trying out new recipes and cuisines." You will often find her in the Foothold Cymru Community Kitchen or garden.

 

Lucy is married and has two grown up children, as well as a pampered pooch called Beti and two grand-dogs: Rocco and Sioni.


Mandy Coakley - Project Officer

Mandy has had a varied career before joining Foothold Cymru. She has worked in both the financial and retail sectors as well as for the NHS in the Maternity Unit as an Auxiliary Nurse and Ward Clerk.

 

Following her years with the NHS, Mandy moved to the Education sector where her passion for working for young people grew. For 11 years she worked with young people with severe learning disabilities transitioning them from primary into secondary schools, and then onto college and employment. Mandy then moved into the social work team and then the Youth Offending team before moving to Wales and joining Foothold Cymru.

 

Mandy is passionate about getting people support and the information they need and deserve and brings this into all that she does in her current role.

Nick Pearce - Project Officer

Nick Pearce has a passion for community development with experience from a wide range of settings from the third sector, civic society and the commercial sector.

 

Alongside his work at Foothold Cymru, he is a town councillor, school governor, Rotarian and member of the Llanelli Chamber of Commerce.

 

In all his roles, Nick seeks to bring people together, build networks of changemakers and inspire a passion for positive, resilient, and sustainable communities.